Jul 30, 2021
Steve Hershberger is a Consultant at Westminster Innovation Group. He is a subject matter expert in the areas of customer engagement, loyalty, and innovation. He is also a recognized expert in developing high-performance intelligence and analytics initiatives.
Steve was a Charter Member of WOMMA (the Word of Mouth Marketing Association, now the ANA) and a member of the Board of Directors for The Global Forum for Online Data and Measurement. Steve is the recipient of both the Red Herring Top 100 North America Award and the Red Herring Top 100 Global Award, and he’s listed as Inventor on ten US and International Data Management and Internet of Things (IoT) patents. He’s also a partner with Simplex Intelligence, a data and analytics firm specializing in predictive artificial intelligence, machine learning-driven algorithms, and data feeds for brands.
According to Steve Hershberger, entrepreneurs who think differently and work towards creating amazing experiences for their customers end up building great brands. Sometimes, all it takes is looking at your brand from a different angle, evaluating performance, and making some changes.
With the right strategies, social media allows brands to come to life in the form of personalized stories. It can help brands learn more about their customers, create more awareness about the brand, and help in creating exceptional experiences for the target audience.
On this episode of the Firebelly Social Show, Duncan Alney talks with Steve Hershberger, a Consultant at Westminster Innovation Group, about Steve's flavor profile analysis invention and using social media to create brand awareness. They also talk about building a brand legacy and the value of carrying out flavor profiling.