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The Firebelly Social Show


Feb 18, 2021

Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more. 

Chad Richards is the Vice President of Firebelly Marketing and a Short Awards honoree. He has led the initiative to oversee all clientele programs and has been guiding his team in the right direction with client-centered research and development. Chad’s transition from Social Media Specialist to Vice President at Firebelly in the past 11 years has combined all his years of marketing and research experience to advance and direct social media strategies.

Lauren Johnson is a Senior Social Media Manager at Firebelly Marketing, where she creates, monitors, and measures social media strategies, community engagement, and promotions. Her ability to manage and create content calendars, social ads, and provide targeted program performance reports sets her as a valuable part of the Firebelly team. 

Duncan, Chad, and Lauren are the co-hosts of the Firebelly Social Show.

In this episode…

What's your favorite drink? Do you love getting a cup of Caramel Macchiato from Starbucks to jumpstart your day? Do you enjoy a cold can of IPA to cap off a busy work day? Whatever your favorite drink might be, chances are that you’ve never given much thought about the marketing strategy of these brands. Whether you saw the drink on social media or you discovered it through an acquaintance, your initial reaction to it was big enough for this to move you to purchase the product.

The beverage industry has dramatically changed over the last 50 years. Now, companies make use of strategic artwork that reflects their story and highlights their benefits. And Firebelly Marketing has a unique combination of beer, wine, and coffee drinkers that understand the inner workings of creating a strong beverage brand through the use of social media.

On this episode of the Firebelly Social Show, Duncan Alney, Chad Richards, and Lauren Johnson of Firebelly Marketing chats with Dr. Jeremy Weisz of Rise25 Media about some of their favorite beverage brands and how they leverage social media in their marketing strategy. They’ll talk about how to build brand awareness through social media engagement, the importance of responding to customers and using user-generated content, the metrics to watch out for when it comes to social media, and more. Stay tuned.