Jul 2, 2021
Aimy Steadman is the Co-founder and COO of Future/Proof, the creators of BeatBox Beverages. Future/Proof is a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. It was recently named one of Inc. Magazine’s Top 5000 Fast-Growing Privately Owned Companies in America.
Aimy is a founding board member and 2021 Board President of the emerging CPG group, Naturally Austin. She has received a handful of notable national and global accolades, most recently Austin Chamber’s A-List 2020 in addition to being featured in a recent book titled The Immigrant Hustle.
In this episode…
Competing with large established brands can be very challenging for small minority-owned businesses. This is because the big brands have access to substantial budgets that they can use to market their products compared to the smaller brands. They also tend to have more experience in their given industry and therefore know what works best to win customers.
According to Aimy Steadman, small business owners have to think outside the box to stay competitive and expand their customer base. She and her team at BeatBox Beverages had to find and adopt the proven strategies used in other industries to build a successful business. They also made an appearance on Shark Tank, which increased demand and distribution for their products. Now, the BeatBox Beverages team has been pivoting whenever necessary to grow the brand.
On this episode of the Firebelly Social Show, Duncan Alney talks with Aimy Steadman, the Co-founder and COO at Future/Proof about building a value-based business and giving back to the community. They discuss social media marketing in a competitive industry, creating change in the world, and the value of having unique packaging.